Introduction to Marketing

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The University of Pennsylvania

About this course: 

Learn the fundamentals of marketing by getting to the root of customer decision-making. Key topics include branding strategies (e.g., brand positioning, brand communications), customer-centric marketing strategy, and new market entry (e.g., channel strategy, marketing planning). After successfully completing this course, you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization.


Features: 

  1. The University of Pennsylvania
  2. Starts April 6
  3. Free
  4. Language: english
  5. Verified Certificate


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